# Optimized Airway — Launch Plan

**Host:** Kirsten Trevisonn, RDH
**Format:** Solo, 10–15 min
**Cadence:** Weekly (publish Tuesdays 6am ET — same day as your CE marketing push)
**Host platform:** Buzzsprout ($12/mo, 3 hrs upload)

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## Show identity

- **Name:** Optimized Airway
- **Tagline:** *Airway, myo, and the future of dental hygiene — in 15 minutes a week.*
- **Description (for Apple/Spotify, ~600 chars):**
  Optimized Airway is a weekly podcast for dental hygienists ready to expand beyond the prophy. Hosted by Kirsten Trevisonn, RDH — founder of Optimized Airway Education — each episode breaks down myofunctional therapy, airway screening, and tongue-tie assessment into practical tools you can use at your very next recall appointment. Whether you're airway-curious or already practicing myo, this show gives you the clinical confidence, language, and business strategy to lead the airway conversation in your operatory.
- **Categories (Apple):** Health & Fitness → Alternative Health (primary); Education → Courses (secondary)
- **Explicit:** No
- **Artwork:** `oae-content/podcast/assets/podcast-cover.png` (1536×1536, will resize to 3000×3000 in Buzzsprout)

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## Buzzsprout setup (30 min, one-time)

1. Sign up at buzzsprout.com → $12/mo plan
2. Podcast title, description, categories (above)
3. Upload cover art (resize to 3000×3000 PNG)
4. Connect distribution: **Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart** (Buzzsprout auto-submits)
5. Custom domain: `podcast.optimizedairway.com` (optional, $0 — uses CNAME)
6. Add **Magic Mastering** ($6/mo add-on — worth it, auto-levels audio)
7. Enable **Buzzsprout Ads** later once you hit 100 downloads/episode

## Recording setup (what you already need)

- **Mic:** Shure MV7 or Rode PodMic USB (~$250) — or your AirPods Pro for a true-MVP launch
- **Software:** Riverside.fm (free tier works for solo) or just QuickTime
- **Editing:** Descript (free tier, edit by deleting text) — way faster than Audacity for solo shows

## Episode workflow (target: 90 min per episode)

1. Outline from script (10 min)
2. Record solo (15–20 min, one take + pickups)
3. Descript edit + remove filler words (20 min)
4. Buzzsprout upload + show notes + chapters (15 min)
5. Audiogram + IG/LinkedIn post (20 min — reuse `/carousel` workflow)

## Launch strategy (recommended)

- **Week 0 (this week):** Record trailer + Episodes 1, 2, 3. Publish trailer.
- **Week 1:** Drop Episodes 1 + 2 + 3 together (Apple boosts new shows with multiple episodes). Announce on IG/LinkedIn + email list.
- **Week 2+:** One new episode every Tuesday.
- **First 10 episodes:** Pin "Subscribe + leave a review" CTA at episode end (Apple rankings).

## Cross-promotion with courses

Every episode ends with: *"If you want the full clinical framework, my 1-Hour CE Course is at optimizedairway.com/ce-course — code **PODCAST20** for 20% off."*

→ I'll create the **PODCAST20** code in Stripe once you confirm.
